Mrs Baird's Issues Voluntary Recall of 4" Buns Due to Undeclared Milk (April 1)

CONTACT: DAVID MARGULIES (214) 368-0909

FOR IMMEDIATE RELEASE — FORT WORTH, TEXAS — APRIL 1, 2008 — MRS BAIRD’S BAKERIES ANNOUNCED TODAY THAT IT HAS VOLUNTARILY RECALLED PACKAGES OF 4 INCH BUNS BECAUSE THE PRODUCT CONTAINS MILK THAT IS NOT LISTED ON THE LABEL.

INDIVIDUALS WITH ALLERGIES TO MILK RUN THE RISK OF A SERIOUS OR LIFE THREATENING REACTION IF THEY CONSUME THIS PRODUCT. NO ILLNESS OR ALLERGIC REACTIONS HAVE BEEN REPORTED. NO OTHER PRODUCTS ARE INVOLVED IN THIS VOLUNTARY RECALL.

THE BUNS WERE SOLD AT COSTCO STORES IN NORTH TEXAS IN A TWO COUNT PACKAGE CONTAINING 24 BUNS AND TO RESTAURANT AND INSTITUTIONAL CUSTOMERS IN TEXAS AND OKLAHOMA IN 12 COUNT PACKAGES. THE PACKAGE LABEL READS:

HOW TO IDENTIFY THE RECALLED PRODUCT

MRS BAIRD’S ENRICHED 12 BUNS NET WT 21 OZ (1LB 5 OZ) 595G WITH A BEST BY DATE OF APRIL 8, 2008.

THE PROBLEM WAS DISCOVERED DURING ROUTINE OPERATIONS AT THE PLANT BY AN EMPLOYEE MONITORING THE USE OF PACKAGING.

CONSUMERS CAN RETURN THE PRODUCT TO THEIR PLACE OF PURCHASE FOR A FULL REFUND OR EXCHANGE. CONSUMERS WITH QUESTIONS MAY CONTACT MRS BAIRD’S AT (877) 224-7374.

THE QUALITY OF OUR PRODUCTS AND SAFETY OF OUR CONSUMERS IS OUR FOREMOST CONCERN. THE COMPANY WILL CONTINUE TO WORK WITH THE RETAILERS TO RESOLVE THIS ISSUE AS QUICKLY AS POSSIBLE. THE FDA HAS BEEN ADVISED OF THIS ACTION.