CPSC Pool Safely Campaign Partners with Industry on Education and Outreach

November 6, 2010

POOL AND SPA INDUSTRY ASSOCIATION TO BECOME CAMPAIGN SAFETY PARTNER AND SERVE AS INFORMATION HUB FOR INDUSTRY AND CONSUMERS

LAS VEGAS – THE U.S. CONSUMER PRODUCT SAFETY COMMISSION (CPSC) TODAY ANNOUNCED A STRATEGIC PARTNERSHIP WITH THE ASSOCIATION OF POOL AND SPA PROFESSIONALS (APSP) FOR THE AGENCY’S POOL SAFELY: SIMPLE STEPS SAVE LIVES PUBLIC SAFETY CAMPAIGN. ANNOUNCED AT THE INTERNATIONAL POOL, SPA, & PATIO EXPO IN LAS VEGAS, THE PARTNERSHIP INCLUDES APSP WORKING WITH CPSC IN 2010 AND INTO 2011 TO PROMOTE THE POOL SAFELY CAMPAIGN TO THE POOL AND SPA INDUSTRY. AS THE NEWEST CAMPAIGN SAFETY PARTNER, APSP WILL PLAY AN IMPORTANT ROLE IN HELPING TO REDUCE THE NUMBER OF DROWNING, NEAR-DROWNING, AND ENTRAPMENT INCIDENTS EACH YEAR BY WORKING WITH ITS MEMBERS AND CUSTOMERS TO MAKE COMPLIANCE WITH THE VIRGINIA GRAEME BAKER POOL & SPA SAFETY ACT AND EDUCATION PRIORITIES. THIS POOL SAFELY CAMPAIGN IS PART OF CPSC’S NATIONAL INFORMATION AND EDUCATION PROGRAM ASSOCIATED WITH THE ACT.

“THE INDUSTRY WILL BE AN IMPORTANT PARTNER IN DELIVERING THE CAMPAIGN’S SAFETY MESSAGE THROUGH ITS NATIONAL NETWORK OF POOL AND SPA PROFESSIONALS,” SAID KATHLEEN REILLY, CPSC’S POOL SAFELY CAMPAIGN LEADER. “WE APPRECIATE THAT APSP WILL USE ITS ROLE AS AN INDUSTRY LEADER TO HELP PROMOTE THE POOL SAFELY CAMPAIGN AND MAKE CAMPAIGN MATERIALS AND OTHER RESOURCES AVAILABLE TO ITS MEMBERS AND THEIR CUSTOMERS.”

STARTING AT THE INTERNATIONAL POOL, SPA, & PATIO EXPO, APSP WILL PROVIDE POOL SAFELY MATERIALS AT INDUSTRY EVENTS, IN PUBLICATIONS, ON INDUSTRY VIDEOS, ON ITS WEBSITE, AND THROUGH SOCIAL MEDIA CHANNELS, SUCH AS FACEBOOK AND TWITTER. IN ADDITION, APSP WILL DEVELOP A SPECIFIC POOL SAFELY PAGE WITHIN THE “SAFETY” SECTION OF ITS WEB SITE (WWW.APSP.ORG), WHERE VISITORS CAN FIND INFORMATION ON THE CAMPAIGN AND ORDER CAMPAIGN MATERIALS. FINALLY, AS APSP DEVELOPS NEW SAFETY VIDEOS FOR ITS INDUSTRY MEMBERS, IT WILL INCORPORATE POOL SAFELY MESSAGING AND MATERIALS INTO THE PRODUCTION OF THE VIDEOS.

“THE SAFE USE OF POOLS AND SPAS IS A PRIORITY FOR EVERYONE, FROM COMPANIES THAT BUILD AND SERVICE POOLS, TO FACILITY MANAGEMENT, TO PARENTS AND INDIVIDUALS WHO ENJOY THE BENEFITS OF AQUATIC ACTIVITIES,” SAID BILL WEBER, PRESIDENT AND CEO OF APSP. “WE’RE PROUD TO PARTNER WITH CPSC ON THE POOL SAFELY CAMPAIGN AND HOPE THE COMBINED EFFORTS OF CPSC WITH THE ASSOCIATION OF POOL & SPA PROFESSIONALS, ALONG WITH OTHER ORGANIZATIONS, WILL SERVE TO FOCUS ATTENTION ON THE IMPORTANCE OF WATER SAFETY TO ALL STAKEHOLDERS.”

IN THE MONTHS LEADING UP TO THE PARTNERSHIP ANNOUNCEMENT, THE POOL SAFELY CAMPAIGN RELEASED A SERIES OF PRINT AND BROADCAST PUBLIC SERVICE ANNOUNCEMENTS (PSA) AND A NEW EDUCATIONAL VIDEO. THE PSA AND THE VIDEO CAN BE VIEWED AT WWW.YOUTUBE.COM/POOLSAFELY

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