‘CPSC 2.0′ Launches Product Safety Agency into Social Media

September 23, 2009

Consumers to Be Informed of Important Safety Issues Faster and More Frequently:

The U.S. Consumer Product Safety Commission is launching “CPSC 2.0,” a comprehensive social networking initiative that will make lifesaving and other safety information more accessible to consumers. Utilizing a variety of technologies and social media sites, CPSC will rapidly expand its reach to millions of consumers.

“Through social media, CPSC can directly reach millions of the moms, dads and others who need our safety information the most,” said CPSC Chairman Inez Tenenbaum.

The launch coincides with CPSC’s Furniture and TV Tip-over Education Campaign. By educating parents and caregivers about the dangers of unstable furniture through dramatic video, blogging and podcasting, CPSC hopes to raise the public’s awareness of tip-over dangers in the home.

Future CPSC 2.0 content will address other safety issues in and around the home in engaging, consumer-friendly ways.

Chairman Tenenbaum added, “Safety can often be achieved through education, and we plan to use every available technology to keep Americans informed.”

Consumers can find CPSC on its “OnSafety” blog, which has messages, articles, videos, podcasts and other information. The site also has a ‘Recall Widget‘ tool that anyone can easily add to their Web site. CPSC will also have an official presence on a YouTube channel, a Twitter page, and a FlickR page.

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