DISTURBING - Does Splenda Know Something You Don’t Know?

March 23, 2007

Splenda, the sugar substitute made from dextrose, maltodextrin, and sucralose, is owned by Johnson and Johnson and marketed / distributed by McNeil Nutritionals. A recent review of some of their domain names reveals some disturbing trends.

A word of advice: If you are going to protect your reputation online by buying up negative brand-related domains (which makes good business sense) at least register them under some obscure DBA or something. Don’t use your primary business name, becase it just looks… bad.

Just a few of the domain names owned by Johnson & Johnson, Splenda’s parent company:

splendakills.net
splendapoison.com
thedangersofsplenda.com
thefactsaboutsplenda.com
victimsofsplenda.com
splendasideeffects.com
splendadangers.com
splendadiabetes.com
splendaisnotsafe.com
And hundreds more, according to Daily Domainer. Not being one to regurgitate news without checking it out ourselves, US Recall News did a quick fact check on this and found that, indeed, Johnson and Johnson does own domains like:

SPLENDAKILLS.NET
Registrant:Johnson & JohnsonOne Johnson & Johnson PlazaNew Brunswick, NJ 08933US
Administrative Contact:Johnson & Johnson One Johnson & Johnson PlazaNew Brunswick, NJ 08933US+001.7325243245 fax: +001.7325246341
Technical Contact:Johnson & Johnson NCS 1003 US Hway. 202 NRaritan, NJ 08869US1 800 900 2555 fax: 1 908 655 4126
Record expires on 01-Mar-2008.Record created on 01-Mar-2005.Database last updated on 23-Mar-2007 11:23:50 EDT.
Domain servers in listed order:
NS1.JNJ.COM 148.177.2.10NS3.JNJ.COM 148.177.130.197NS5.JNJ.COM 148.177.219.1

Tate & Lyle is a corn-starch / sugar refinery / “renewable ingredients” company, whatever that means these days. They supply one of the main ingredients (Sucralose) that you find in that little yellow packet. Here are some of the domains THEY own:

sucralosepoison.com
sucralosekills.com
sucralosetruth.com
truthaboutsucralose.com

J&J, T&L - Are you guys trying to hide something? Do you know something your consumers don’t know? Or is this just a form of reputation management? Either way, it looks pretty bad.

Click Here to speak to an attorney about this recall!

Written by E. Sizemore · Filed Under USRCN Editorial 

Comments

2 Responses to “DISTURBING - Does Splenda Know Something You Don’t Know?”

  1. zoe on April 4th, 2007 9:00 pm

    I can not tell you what a find this article is.

    I always get headaches from any (synthetic) sugar substitute [except in the old days of saccharine [sp?] and “Tab” — Coke’s original diet drink — et al].

    I imagine that there may be an alternative as to why they may own the names, to avoid competitors getting these names and causing trouble, but that’s prolly the “Pollyanna” in me coming out.

    What a hoot - good job!
    Peace

  2. Anonymous on April 10th, 2007 2:05 pm

    J&J is not trying to hide anything! If they are be faulted for it should be that they have bought these domain names from what I would call domestic terrorists.

    One website said that Splenda caused weight gain! Yes, you will gain weight using Splenda if you only cut out sugar and drive up carb and calorie intake! Some people want to drink diet cokes and eat two Big Macs and complain that can’t lose weight and it’s this kind of scenerio that drives this type of thinking.

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