Splenda, the sugar substitute made from dextrose, maltodextrin, and sucralose, is owned by Johnson and Johnson and marketed / distributed by McNeil Nutritionals. A recent review of some of their domain names reveals some disturbing trends.
A word of advice: If you are going to protect your reputation online by buying up negative brand-related domains (which makes good business sense) at least register them under some obscure DBA or something. Don’t use your primary business name, becase it just looks… bad.
Just a few of the domain names owned by Johnson & Johnson, Splenda’s parent company:
And hundreds more, according to Daily Domainer. Not being one to regurgitate news without checking it out ourselves, US Recall News did a quick fact check on this and found that, indeed, Johnson and Johnson does own domains like:
Registrant:Johnson & JohnsonOne Johnson & Johnson PlazaNew Brunswick, NJ 08933US
Administrative Contact:Johnson & Johnson One Johnson & Johnson PlazaNew Brunswick, NJ 08933US+001.7325243245 fax: +001.7325246341
Technical Contact:Johnson & Johnson NCS 1003 US Hway. 202 NRaritan, NJ 08869US1 800 900 2555 fax: 1 908 655 4126
Record expires on 01-Mar-2008.Record created on 01-Mar-2005.Database last updated on 23-Mar-2007 11:23:50 EDT.
Domain servers in listed order:
NS1.JNJ.COM 220.127.116.11NS3.JNJ.COM 18.104.22.168NS5.JNJ.COM 22.214.171.124
Tate & Lyle is a corn-starch / sugar refinery / “renewable ingredients” company, whatever that means these days. They supply one of the main ingredients (Sucralose) that you find in that little yellow packet. Here are some of the domains THEY own:
J&J, T&L – Are you guys trying to hide something? Do you know something your consumers don’t know? Or is this just a form of reputation management? Either way, it looks pretty bad.